2 hours work. I wish I could work more on these but as they say, time waits for no one.

Designing for organization, especially governmental or official ones is a true test for any designers out there. Sure people think anything from government cannot be considered ‘design’, is also dull and boring. But think about it for a second. Let’s imagine ตราครุฑ with compliments of flashy animations, blings, swirl and flowers all over the place like something comes out of teenagers hi5 profile page…. Where is credential there? Where is credibility?

Governmental designs need to be concise, crisp, firm, reliable and works in any applications, from web to prints, to letterheads and business card. It needs to stand the test of time like the organization it represents. It also has to project values and morals of said organization.

That does not mean governmental design will always be boring. Working with Samaggi, primarily a youth-led organization I want its design to be elegance yet colorful but also commands presence and represent reliability & modernity. (That’s so English isn’t it? Classy and elegance yet with a touch of ironic joke – think Paul Smith.)

Although I’m not quite there yet. I now realize how hard it would be to actually design anything for the government. But luckily, as it happen, the Samaggi logo (The elephant you see here) has been designed about a hundred years ago although the origin remains unexplained.

Here are some works over the past hours.
I admit I was being rather lazy recycling some old materials you might have seen before, that’s why i said i wish I could work a bit longer.